The End of Big
Big isn’t better anymore.
Mega-malls, sprawling office parks, and trophy skyscrapers were once the crown jewels of commercial real estate. They shouted power, scale, and prestige. But today, they’re struggling. Foot traffic dwindles, vacancies climb, and maintenance costs soar.
The world’s changed. People want human-scale spaces—walkable retail districts, boutique offices, mixed-use developments that feel like neighborhoods. They crave authenticity over grandeur, connection over convenience.
The end of big isn’t a crisis; it’s a signal. It’s telling us to build smaller, smarter, and closer to what people actually want. A corner store with a story beats a big-box retailer. A cozy coworking hub trumps a corporate monolith.
Big was yesterday’s flex. Small is tomorrow’s edge. Are you ready to shrink your ambition and grow your impact?